The Lockwood Letter

Internet marketing and other thoughts from the mind of Chris Lockwood

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Entries Tagged as 'Offline marketing'

Minority Report comes to life with smart billboards

May 31st, 2008 · No Comments

Remember the Tom Cruise science fiction movie Minority Report from a few years ago? It was set about 50 years in the future, so there were a lot of fictional, futuristic technologies shown.
One of the things in the movie was billboards and other large ads that displayed an ad targeted to the person near the […]

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Tags: Offline marketing · Technology

Don’t you just love false advertising?

April 28th, 2008 · 4 Comments

A few days ago I heard an ad on the radio for a gym, claiming “join by the end of April and pay no enrollment fee, no long-term contract, month-to-month.”
So I stopped by there today to get the details. Since the ad claimed there was no fee to sign up (based on my understanding of […]

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Tags: Offline marketing