Internet Marketing

OTO Secret Weapons Review

OTO Secret Weapons is a new product from Jeff Dedrick, Liz Tomey, and Mike Steup that I’ve been beta testing the past few days. Its primary function is to let you easily create upsell and downsell pages that you can add to your own sales or opt-in process. OTO Secret Weapons includes a database of [...]

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The Myth of 100% Profits

There’s a common belief online that selling downloadable products means that your profit margins are 100%. Today I will debunk that myth. I’m sure this idea comes from the fact that there is no inventory to buy or make, no storage space needed, no packing materials or shipping costs involved, and so on. But let’s [...]

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How NOT to Run a Joint Venture

Sometimes you can learn how to do things by watching others do them poorly, then avoiding their mistakes. Here is a story that illustrates that. A while back I found out about a giveaway JV and signed up. I’ve built a lot of my list this way, so much so that I created a product [...]

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Save Hundreds a Year on PayPal Fees

Did you know you can get lower PayPal fees if you do a lot of business there? (This is for people with a premier or business account only- the types that let you accept credit cards.) If you did more than $3000 in sales in your PayPal account the last calendar month, you can apply [...]

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The Amazing but Simple Secret of Success

I don’t usually post other people’s videos on my blog, but today I have to make an exception. My friend Ryan Magin just put out a video that I think you should watch: I hope that resonated with you. He’s essentially saying to take action, and keep doing so. That really is the secret to [...]

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A New Beginning

Welcome to my reborn blog, the Lockwood Letter, back after a year plus. I go to a lot of Internet marketing events, and I’ve had many people come up to me and tell me they haven’t gotten email from me lately, and they wonder what’s up. The short answer is that I haven’t sent out [...]

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