An Unusual Way to Get Traffic from Google

I was surfing online late one night and wound up at Google Gadgets.

Have you seen it? I don’t even know how to get to it from Google’s home page, and nobody seems to be talking about it yet, at least not in the marketing world.

Google is always coming up with new stuff, a lot of which has nothing to do with search, and some of it becomes very well known, like Google Earth or Google Maps or Gmail.

Google Gadgets are little bits of code you can put on your website to add some feature. Google engineers wrote a few of them, but most are supplied by others.

Some of the gadgets are generic things like calendars, breaking news, weather info, phases of the moon, etc. I don’t have a list of exactly what a gadget could do or not do, but some of them are pretty creative, and some look rather pointless.

WordPress didn’t like me sticking the gadget into my post, so here is a plain HTML page where the story continues with an example…

Are the wheels turning in your head yet? If not, I will spell it out for you.

Anyone can go to Google Gadgets and grab one of these fitness calculators for free and easily put it on their website. They don’t have to know how the gadget works, just copy the code from Google and paste it on their page (just like putting Adsense on your site).

Do you see how that benefits the site owner? I have no idea how many people have put their gadgets on their sites, but imagine having hundreds or thousands of sites… related to your niche (where your target customers visit)… with a cool little gadget on it, conveniently supplied by you… potentially thousands or even millions of people eventually seeing your gadget on someone else’s site…

It’s like article marketing on steroids, except that with articles, some dishonest people will remove your name and link when publishing your article, but due to the way gadgets work, it looks to me like the site owner using them can’t modify them (other than changing things like size or color).

Also, you only have to submit your gadget to Google’s directory and let others find it, so this would take very little of your time. Of course it wouldn’t hurt to contact other site owners in your niche and offer your gadget to them.

I can already hear people whining “But I don’t know how to make one of these gadgets, how does this help me?”

Well, if you can think of some gadget that would be useful to your audience, why couldn’t you just go on one of the freelancer sites like elance.com or vworker.com or the like and find yourself a programmer to write a gadget for you?

Something like one of these calculators is a very simple program, because all it’s doing is taking a few numbers the user types in, doing simple math on them, and displaying the result. If you gave the equation to a programmer who knew what he was doing, I’ll bet he could crank out one of these in a couple hours for $50 or less.

If you have a good idea for a gadget for your niche, wouldn’t it be worth getting one made and putting it on Google before the rest of the world finds out about this?

Worst case would be that nobody uses your gadget, but you have a useful tool for your visitors, and that should be worth having it created.

Maybe within 6 months somebody will have a product with a name like Google Gadgets Secrets which explains how to do this. If I wasn’t so busy with other projects, I could write that myself. But really, I’ve just given you the plan.

I obviously haven’t tried this yet since it was literally less than 24 hours ago that I thought of it, but most of the work would be coming up with a good idea, something useful that others would want to put on their sites, and would ideally be targeted to your niche (although you could always do something of general interest like joke of the day).

I obviously haven’t tried this yet since it was literally less than 24 hours ago that I thought of it, but most of the work would be coming up with a good idea, something useful that others would want to put on their sites, and would ideally be targeted to your niche (although you could always do something of general interest like joke of the day).

For some niches the ideas are pretty obvious, like mortgage calculators for real estate or the fitness calculators I’ve mentioned. It doesn’t have to be a calculator- my best advice is to just start paging through that directory and seeing what there is. That should inspire some ideas, since without seeing a bunch of these it’s hard to picture what a gadget can do. Some of them look rather mediocre- maybe you could do a better version of the same thing.

If you use this idea, I’d love to hear about it. What gadget did you create, what did it cost to have made, what results did you get from it?

And if you’d like to be the one who writes Google Gadgets Secrets, go for it. I won’t mind, since if I was going to write it myself, I wouldn’t be posting this article right now! (Feel free to thank me in the acknowledgements section.)

I think a good product could be made from this idea, if you created some gadgets and had case studies showing the cost and increase of traffic, maybe a list of ideas for gadgets for various niches. And it would sell if marketed correctly, since a new way of getting traffic at low cost will always be in demand, especially if your product is the first one talking about it.

There is a huge directory of gadgets here: Google Gadgets.

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